Scott Reynolds is the co-founder and CEO of The Get Smart Group, a full service marketing agency dedicated to the pool and spa industry. With over 25 years of marketing experience (14 solely in the pool and spa world), he brings a depth of knowledge and real-life examples of what is actually working in today’s challenging marketing environment. What started as a small marketing company with his wife Ali in 2009 has grown to over 45 employees in 15 states, generating 10s of thousands of leads per year, nationwide.